2025 Holiday Sales Success: Tips for Planning Discounts That Work
The 2025 holiday season will soon be here, bringing excitement and festive cheer. It is a wise decision to start planning for setting up attractive discounts and special sales for the holiday period, as well as for the time following the holidays. Thinking ahead and organizing these promotions now will ensure that you maximize your business opportunities during this busy season.
2025 Holiday Sales Calendar
Black Friday – Friday, November 28, 2025
Small Business Saturday – Saturday, November 29, 2025
Cyber Monday – Monday, December 1, 2025
Giving Tuesday – Tuesday, December 2, 2025
Green Monday – Monday, December 8, 2025
Hanukkah – December 14 (sundown) to December 22, 2025 (nightfall)
Super Saturday / Panic Saturday – Saturday, December 20, 2025
Christmas Eve / Christmas – December 24–25, 2025
Boxing Day – December 26, 2025
New Year’s Eve / New Year’s Day – December 31, 2025 & January 1, 2026
Setting up Discounts
Squarespace has great articles on creating discounts and managing discounts. Plan your discounts and set them up ahead of time if possible.
Setting up Sale Pricing
Review your inventory in advance and decide on sale prices.
Home Menu/Commerce/Inventory
Click on your inventory item and scroll down to Inventory/Price. There is a toggle for On Sale. Click the toggle and Sale Price line item appears below. Add a sales price and the Price will have a strike through line.
Click the toggle again and the Sale Price disappears. The sales price remains in the system so once the toggle is clicked again the sales price will appear.
By adding the sales price ahead of time, a quick click of the toggle will efficiently initiate the sale process and allow customers to take advantage of the special offer immediately.
Announcing your Sale
Make sure to use the Promotional Pop Up and/or Announcement Bar to announce your sale or discount as your visitor enters the website.
Promotional pop-ups are a fantastic way to highlight essential information for you to share with visitors to your website. A Promotional Pop-Up appears when a visitor lands on your website page that you have enabled with a pop-up. Promotional Pop-Ups are only offered on the Business and Commerce pricing plans.
An announcement bar appears at the top of every page on your website. This bar can be used to create a customized message on your website. Announcement Bars are only offered on the Business and Commerce pricing plans.
Taking the time to strategically set up discounts and sales well ahead of time will allow your business to run smoothly and efficiently when a sale or discount event begins. This proactive approach not only enhances customer satisfaction but also helps in managing inventory effectively. Good luck!
May Web Design, LLC designs and refreshes Squarespace websites that put you in control. I help clients enhance their online presence, engage customers, and maintain a site that’s always current. Your website becomes a 24/7 showcase of your accomplishments and vision, welcoming visitors and guiding them seamlessly through your brand.
If you are interested in discussing the needs of a website for your business or nonprofit organization, contact May Web Design, LLC. Starting out with a basic brochure website may be all that your business or organization needs. Your website should grow with you and change as needed.
